Kootenay BizBlog » by Keith Powell
Business developments in the Kootenays…
Target Canada strikes deal with Starbucks; will Cranbrook get a third outlet?
Most of Canada’s 125 to 135 new Target stores will include a Starbucks coffee shop under a new deal between Target Canada Co. and Starbucks Coffee Canada Inc.
“Starbucks has been a valued partner for more than 12 years and an integral part of the Target guest experience in the U.S.,” said John Morioka, senior vice-president of merchandising for Target Canada. “Our goal is to bring the true Target brand shopping experience to our Canadian guests, so expanding our relationship with Starbucks as we enter the Canadian marketplace is a natural fit.”
Target Canada spokeswoman Lisa Gibson confirmed that in B.C., as across Canada, Target plans to open Starbucks locations in the majority of Target stores.
“In the few stores that wouldn’t have a Starbucks, it’s just related to the size of the Target store,” she said, adding that some mall locations may also have agreements that would preclude a new coffee provider. As to Target’s plans for its B.C. locations, Gibson was unable to confirm whether the 15 stores announced last year will be the final total for the province.
Source: BIV
Keith Powell is the publisher and founder of Kootenay Business magazine which is part of the Koocanusa Publications family. He has written a regular sales and marketing column, called Ad Talk, in Kootenay Business magazine for over 20 years. He also writes a daily business blog about business developments in the Kootenays. He is a director of Kootenay Rockies Tourism.
E-mail Keith if you have a business story idea.