Ask Brian Potter what he likes best about running Rossland’s Powderhound, and you’ll find him stuck trying to narrow it down. He recently took ownership of the ski shop.

Potter was drawn into the Rossland life after one short visit three years ago.

“Basically I came (from Calgary) with my wife, we biked for a couple of days in Rossland, and that was it. Within two weeks we had found a place to live. This is our home now. This place is paradise,” he said.

Potter’s long-standing relationship with skiing and mountain biking drew him to Powderhound, where he can let his expertise shine. Customers will see the same great service that they came to expect from previous owner, Don Vockeroth, with a greater focus on technical outerwear, and catering to the backcountry crowd.

“I’m super passionate about skiing,” Potter laughed. “If I don’t ski, it’s not good for the health.”

There’s something else he wants customers to know.

“I’m trying to make sure in the store that everything is strictly MSRP (manufacturer’s suggested retail price) or less. It’s pretty important, I think. I was just looking online and saw some of my skis are actually $200 less than MSRP”.

Visit the new Powderhound website here, and get updates on sales and products on the company’s facebook page.