Kootenay BizBlog » by Keith Powell

Business developments in the Kootenays…

Annual revenue of the Kootenays’ largest ski resorts

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Jeffrey Cooper photo

Dec 21, 2011

There is an expected $80.6 million estimated annual skier revenue at ski resorts in the Kootenay Rockies.

 

Every year Business in Vancouver (BIV) newspaper publishes a chart of the largest ski resorts in British Columbia -- ranked by annual skier visits. We have calculated the estimated revenue of resorts in the Kootenay Rockies by multiplying the daily lift price by the estimated annual skier visits. Most of the ski resorts in the Kootenay Rockies did not release their number of skier visits but we have estimated them based on where they appeared on the BIV list (if no number was stated we added 10 per cent to the preceding figure). This estimate does not include any additional revenue garnered from food and beverage, accommodation or ancillary products. Here is how the resorts in the Kootenay Rockies were ranked:

Fernie Alpine Resort    

Provincial Ranking (8)

Daily Ski Pass (Adult) $68

Annual Skier Visits 385,000                                            

Estimated Revenue (millions) $26.2

Panorama Mountain Village

Provincial Ranking (12)

Daily Ski Pass (Adult) $73

Annual Skier Visits 165,000                                         

Estimated Revenue (millions) $12.1

Kicking Horse Mtn Resort Golden

Provincial Ranking (14)

Daily Ski Pass (Adult) $75

Annual Skier Visits 150,000                                       

Estimated Revenue (millions) $11.2

Kimberley Alpine Resort

Provincial Ranking (16)

Daily Ski Pass (Adult) $63

Annual Skier Visits 154,000                                      

Estimated Revenue (millions) $9.7

Revelstoke Mountain Resort*

Provincial Ranking (--)

Daily Ski Pass (Adult) $74

Annual Skier Visits 130,000                                      

Estimated Revenue (millions) $9.6

Red Resort – Rossland

Provincial Ranking (18)

Daily Ski Pass (Adult) $66

Annual Skier Visits 115,000                                      

Estimated Revenue (millions) $7.6

Whitewater Ski Resort

Provincial Ranking (20)

Daily Ski Pass (Adult) $63

Annual Skier Visits 66,000                                      

Estimated Revenue (millions) $4

Industry Totals

Daily Ski Pass (Adult) $69 avg price

Annual Skier Visits 1,165,000 skier visits                                     

Estimated Revenue (millions) $80.6 million ski lift revenue

*Revelstoke Mountain Resort did not appear on the list, we have simply estimated their numbers as being in the middle of the pack.

Keith Powell

Keith Powell is the publisher and founder of Kootenay Business magazine which is part of the Koocanusa Publications family. He has written a regular sales and marketing column, called Ad Talk, in Kootenay Business magazine for over 20 years. He also writes a daily business blog about business developments in the Kootenays. He is a director of Kootenay Rockies Tourism.

E-mail Keith if you have a business story idea.

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