Kootenay BizBlog » by Keith Powell
Business developments in the Kootenays…
Cranbrook realtor introduce on-location QR code technology
Cutting-edge technology comes to the Kootenay real estate market as Cranbrook realtor Sandy Smith introduces QR codes into the local home buying market. Digital technology is taking off everywhere and industry insiders predict that QR (Quick Response) code usage will continue to skyrocket in North America.
“I now have QR codes posted on-location at every one of my listings that will allow consumers to scan them with their smartphones and see detailed property information for the listing such as square footage, number of rooms, price and other details,” said Sandy Smith, a realtor at Royal Lepage, East Kootenay Realty in Cranbrook. “QR codes allow people to stand in front of a listed home and use a QR reader on their smartphone to scan a QR code on the yard sign in seconds and access detailed information about the home they are in front of.”
QR codes are big in Japan, used widely in Asia, Europe and Australia and are now starting to take off in North America. Realtor Sandy Smith is pleased to introduce them to Cranbrook and the Kootenay marketplace. The real estate industry is one of the most technology intensive industries and this new QR code technology is another innovation to make it easier for buyers and sellers to get together.
“My main goal as a real estate professional is to market our seller’s properties to as many people as possible and to give buyers access to that information in as many ways as possible,” she said. “Using QR codes allows me to achieve both of these goals while reducing the time needed to achieve this. As the first realtor in our area to use this new technology I am excited to share my expertise with buyers and sellers in our area."
Keith Powell is the publisher and founder of Kootenay Business magazine which is part of the Koocanusa Publications family. He has written a regular sales and marketing column, called Ad Talk, in Kootenay Business magazine for over 20 years. He also writes a daily business blog about business developments in the Kootenays. He is a director of Kootenay Rockies Tourism.
E-mail Keith if you have a business story idea.

